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Really interesting read. I can’t help but wonder though as to whether it is really a cultural taste of Amsterdam that is offered at Schiphol or the mere commercialized aesthetics of Dutch tourist landscapes. Those images function primarily to capture consumer’s attention (as opposed to bolstering any sort of localized sense of place). They call upon us to enter the city as consumers whether that be of natural and architectural landscape, arts and culture, or marijuana and sex. The commodified authenticity of the local cow is intended for the tourist gaze. Many of us will most likely cringe at the sight of it.